Anna Permyakova / index / Delivery Hero
Delivery Hero
Summer Party Branding
00. Project scope
About Delivery Hero
Delivery Hero SE is a German multinational online food ordering and food delivery company based in Berlin, Germany. Founded in 2011, the company operates in 70+ countries internationally in Europe, Asia, Africa, Latin and South America, and the Middle East, and partners with 500,000+ restaurants.
Brief
For this project I was briefed to design visuals for the annual Delivery Hero Summer Party Branding. The target audience are the Delivery Hero Berlin employees (over 1000 people). The party announcement campaign was translated on internal communication channels (Workplace, Slack, Email send out) and as printed posters throughout the office.
01. Branding Elements
The annual Delivery Hero Summer party is a big event for the company’s employees in Berlin. It targets over 1000 people, has it’s own brand identity and merchandize. The challenge was to keep it unique and aligned with the party theme as well as make it look like it still belongs to Delivery Hero brand system.
Delivery Hero Logo
Delivery Hero’s logo is a recognizable comet with a company name written in a slanted way beneath, where the D letter has a comet trace. I used the logo elements and included them into the Sumer Party logo Design.
Delivery Hero Color Palette
As per 2018, Delivery Hero’s primary color is red. Secondary colors are yellow, dark purple and light grey. To keep the brand recognition, I used the colors and extended the palette further.
Illustrations
The main element of the Summer Party branding are the illustrations. I wanted to combine food and summer activities, add funny food puns and put it all together in a eye catchy posters.
Summer Party Logo
The Summer Party logo’s main element is the text in Delivery Hero’s font (Corpid) with customiszed letter P, that has a comet inside. Extended version of the logo has a Delivery Hero name in it.
Summer Party Color Palette
Summer Party colors are vibrant and tasty. They represent yummy food, summer mood and fun around it.
02. Promo Posters
✨ Reflection on posters campaign
The posters campaign was a big success, people were reaching out to Brand team and asked for extra copies to bring them home.
As a part of a party promotion campaign, I created a series of posters that were distributed throughout the office in the weeks prior to the Summer Party date.
Posters design includes a colorful pattern, that combines all the branding colors, Summer Party logo, illustrations and playful typography.
03. Party merchandize
Coming closer to the party date, I designed a various amount of party merchandize, including the entry wristbands, a sticker pack, food and drinks menu, t-shirts, beach chairs, food labels etc.
Project Summary
Project Summary
Deliverables
Team
Total time spent
Posters x 6
Brand Merchandize print ready files
Anna Permyakova (Branding)
Kae Neskovic (Brand Team Lead)
2 month
